Information offered in interpretation panels or guidebooks should deepen the visitor’s understanding of a place and add to their enjoyment of being there. Places and landscapes defy simple explanations and we prefer to draw on a wide set of disciplines – geology, ecology, history, culture – to show the different themes and facets of the location.
Choosing the right stories or the right mix of stories and telling them well are essential skills in catching and holding the interest of the visitor.
Our work is underpinned by careful research and we draw on the expertise and knowledge of local people and specialist knowledge-holders.
When possible we combine fresh illustration with found images and photographs.The results are visually exciting interpretation boards and guidebooks that also tell great stories.
But there is more than one way to tell a story. We have used tactile elements and parallel story telling techniques. The internet, personal computers, mobile phones and other portable devices create new ways to supplement and extend stories told on boards and in guide books. The Fizzambard project gave new meaning to the concept of portability – an interpretive message was carried on a bottle.
Interpretation techniques may change and evolve but human curiousity will always respond with interest to good stories, that are well told and illustrated.